I Dislike Like Gates So Much…

I dislike a “like gate” so much, I’ve conditioned myself to do battle against them. Here’s what I do:

  • Like the page.
  • Go to my profile, remove the announcement that “Darryl Likes [insert like-gate here]”
  • Do what I need to on the page.
  • Unlike the page.

What is a “Like-Gate”?

A like-gate is effectively a gate on Facebook pages that force you to “like” them before you can see the page contents.  Fortunately a like-gate is stuck to only a tab on a page, so you can typically view the wall, photos, and other media without having to like the page.  And, in recent changes, you can now write on the wall and interact with other posts without having to like the page at all, ever.

Like-gates are typically stuck in front of “premium” (aka mostly useless) extra content and contests.

Why I Dislike Them?

It’s pretty simple.  When you use a like-gate, you certainly benefit from the influx of people who are forced to like you.  But it’s just that, they’re forced.  You have absolutely no metric as to how many people genuinely like your product/page.  You only have an inflated number of people that “don’t give a shit” and really, that can’t be good.

I for one would rather have 100 fans that really like me than 10,000 that don’t give a shit.  But hey, I’m crazy.

Published by Darryl Clarke

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